It won’t be listed as “7 Actions you must take now” or “The top 5 mistakes all companies make”. That kind of list making nonsense over simplifies, and trivializes the efforts of the technologist, the business people, and the UX designer.

The future of user experience design will be written by people who are equally comfortable with studying people as much as they are with studying technology.

The future will belong to those who do research – real research – and fearlessly follow that research with design that acts on that research.

The future will belong to design thinkers – people who can nimbly apply the best practices of human centered design with the best human centered business practices.